Tampa Bay Lightning

VINCENT LECAVALIER RECEIVES MARK MESSIER LEADERSHIP AWARD, PRESENTED BY COLD-FX

Tuesday, 02.20.2007 / 12:00 AM / Bolts Report
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VINCENT LECAVALIER RECEIVES MARK MESSIER LEADERSHIP AWARD, PRESENTED BY COLD-FX
Tampa Bay Center Honored For On-Ice Performance And Off-Ice Contributions

NEW YORK (February 20, 2007) - Tampa Bay Lightning center Vincent Lecavalier has been named the recipient of the Mark Messier Leadership Award, presented by COLD-fX for his leadership skills on and off the ice. Lightning President Ron Campbell presented the award to Lecavalier prior to the Lightning's game against the Florida Panthers at the St. Pete Times Forum in Tampa on Tuesday night.

COLD-fX, the official immune enhancer of the NHL and the NHL Players' Association, will donate $5,000 to the Vincent Lecavalier Foundation.

"I have really enjoyed watching Vincent mature into the player that he is today. Helping his team to win the 2004 Stanley Cup was obviously the end result of a tremendous commitment to becoming a better player and leader for his teammates," said Messier. "He has continued to impress hockey fans across North America with his size, strength and finesse. In many ways, he reminds me of a young Jean Beliveau. His commitment to the community off the ice and to his own foundation makes us proud to announce him as our Leadership Award winner."

Lecavalier currently leads the NHL in goals with a career-best 39 and is second in points with 80. Since the All-Star break, the Lightning have moved into a first-place tie in the Southeast Division with the Atlanta Thrashers and the two-time All-Star and the Stanley Cup winner has amassed nine goals and six assists during the 10-game stretch.

Off the ice, Lecavalier has displayed a grace and generosity that has won him as much admiration and respect as anything he has accomplished on the ice. With the official launch of the Vincent Lecavalier Foundation, known as VL-4, in December of 2005, Lecavalier formalized his passion and desire for giving back to a pair of communities that have helped shape his life.

VL-4 supports children and families in Tampa Bay, Florida and in Rimouski, Quebec, where Lecavalier played junior hockey and racked up stunning numbers for the Rimouski Oceanic. In the fall of 2006, more than 300 guests attended the inaugural Vincent Lecavalier Texas Hold 'Em Celebrity Poker Tournament, which raised more than $140,000 for VL-4. However, Lecavalier's contributions extend further.

Since 2003, in partnership with Kane's Furniture, Lecavalier has donated in excess of $60,000 to Tampa Bay's All Children's Hospital through an on-ice performance initiative. On pace to a career-best season, Lecavalier is sure to surpass any previous year's donation.

"I'm honored to be selected for the Mark Messier Leadership Award," said Lecavalier. "Having success on the ice is great, but it means very little if you don't try to make a difference in your community. I've tried to reach as many people as possible throughout Tampa during the past nine years, so receiving this award means a lot to me."

In addition to the $5,000 COLD-fX will donate to charity on his behalf, Lecavalier will receive a COLD-fX Luxury Healthy Lifestyle Gift Basket, which includes a one-year supply of COLD-fX.

Periodically, throughout the season, Messier, with input from the NHL, will recognize players for their athletic performance; ability to motivate and influence teammates; a commitment to the community and charitable causes; and a dedication to a professional attitude as a representative of their sport and as a positive role model within society. At season's end, one player will be named the Mark Messier Leader of the Year and have his name engraved on the Mark Messier Leadership Award, presented by COLD-fX. In addition, COLD-fX will donate $25,000 to the Leader of the Year winner's charity of choice. Past recipients of the award include Shanahan, Anaheim Ducks defenseman Scott Niedermayer and Pittsburgh Penguins forward Sidney Crosby.

In his 25 seasons in the NHL, Messier became the true definition of a leader. The six-time Stanley Cup® champion and 16-time NHL All-Star is widely viewed as one of the greatest sports leaders of all time. Among his numerous hockey and humanitarian honors, the recent naming of the Mark Messier Skyway at Hackensack University Medical Center in New Jersey for his 15 years of dedication and commitment to help raise millions of dollars to benefit children with cancer and other serious blood disorders is one of the most special.

About COLD-fX
COLD-fX, a breakthrough product underscored by scientific leadership, is known as "Canada's best kept secret" and is now available to U.S. consumers for the first time. COLD-fX is the only natural immune enhancing supplement on the market to complete Phase II clinical trials, which have proven its safety and efficacy. A pivotal clinical trial conducted on COLD-fX was recently included in the Office of Dietary Supplements Division of the National Institutes of Health's Annual Bibliography of Significant Advances in Dietary Supplements Research.

In the United States, COLD-fX is classified and regulated as a dietary supplement recommended for strengthening the immune system.* COLD-fX can be used daily, anytime of year, and has been shown to strengthen the immune system by enhancing the effects of various cellular components including Natural Killer (NK) cells and macrophages.*

COLD-fX has a multi-year partnership with the National Hockey League (NHL®) and the National Hockey League Players' Association (NHLPA) and has been named "The Official Immune Enhancer of the NHL." CV Technologies has also secured NHL legend and six-time Stanley Cup champion Mark Messier as an official spokesperson for COLD-fX. Messier has joined forces with the NHL and the NHLPA to support the introduction of Canada's top selling and # 1 pharmacist-recommended cold remedy into the U.S as an immune enhancer.