Partnership between Chase, Lightning built around both brand and community awareness
Building strong relationships around mutual core values are what valued partnerships are all about.
And the deal entered into on Thursday between Chase and the Tampa Bay Lightning is no exception.
Effective immediately, Chase will serve the Tampa Bay Lightning and Tampa Bay Storm as its official bank, credit card, financial services partner, ATM provider and community partner. The multi-year agreement also makes Chase one of the lead supporters of the team.
But included in those efforts are also bringing action to the ideals upon which both organization are founded, most notably brand awareness and community outreach.
The former is a more visible and aesthetic aspect that will be honored through the signage and ATMs bearing the bank’s name at the Times Forum, as well as the newly named Chase Club, the Forum’s exclusive seating area.
Community outreach, while widespread throughout the Bay Area, will kick off in a more centralized location beginning Friday, March 15, right at the Times Forum, as both partners will take part in the Feeding Children Everywhere initiative, which includes members of both organization packing approximately 100,000 healthy meals by hand to be distributed to children across the region.
The partnership will also see the two outfits working jointly together to upgrade hockey rinks and provide hundreds of sets of hockey equipment for youth in communities around the Tampa Bay area. In addition, Chase and the Lightning also will team up to award homes to local military veterans as part of the Chase Home Award program and to support the University of South Florida’s MBA in Sports and Entertainment Management program.
“The Tampa Bay Lightning are a great outfit to partner with, as both the Lightning and Chase continue to grow our organizations around Tampa Bay,” said Jeremy Young, senior vice president of Chase. “With the fundamental principles of our companies focused around growth and service to the community, this partnership is really a perfect match.”
With that said, the deal certainly fits in with the transition under the leadership of Jeff Vinik, chairman of Tampa Bay Sports and Entertainment, LLC, which controls the Lightning, the Storm and the Times Forum.
Chase, meanwhile, is no stranger to striking partnership deals with other professional sports franchises.
Earlier this year, it also announced a multi-year agreement to be the official financial services partner of the Orlando Magic of the National Basketball Association. Chase also has a marketing partnership with Madison Square Garden in New York.
“The two synergies between the Lightning and Chase are perfect,” Lightning Senior Vice President of Corporate Sales and Marketing Partnerships Bill Abercrombie said. “The values align perfectly too, so this is very exciting to kick off a great partnership such as this.”