Tampa Bay Lightning

Sponsorship and Advertising With the Lightning

The Power of Partnership


For us the mission is simple: create a world-class organization that unifies Tampa Bay through the power of Lightning hockey & legendary events. 

Never before in the history of the Lightning have we enjoyed the stability and clarity of vision that Jeff Vinik's ownership provides.  Even more impressive is his commitment to his word and how we has delivered on it. A transformed leadership team, brand, arena and sponsorship philosophy coupled with an up and coming, young team, all of which provides sponsors with a brand you can be proud to partner with for years to come.

Off the ice, the Lightning have become an integral part of Tampa Bay's community fabric, donating over six million dollars and over 1400 hours of community service since Vinik purchased the team. 

The Lightning are seeking to partner with likeminded organizations that are not only best in brands, but who are also stewards in the community.


Within Central Florida, the Lightning brand resonates as trustworthy, prestigious, generous, and innovative. With over 1.5 million annual attendees, the Lightning and Amalie Arena offer your brand exposure to a diverse, affluent audience year round.  In addition to Lightning Hockey, Amalie Arena hosts over 120 events per year including concerts, family shows, arena football and special events.  All of which provide your brand with the opportunity to engage with our fans and attendees in a multitude of unique and interactive ways.    

Gain exposure, credibility and relevance for your brand by associating with the Lightning through:

  • Use of marks
  • In arena signage
    • Dasherboard
    • LED
    • Entitlement Areas
    • Fixed Signage


In a world where consumers can fast forward through commercials, our media platform offers opportunities for marketers to engage fans through uninterrupted, integrated messaging. Because we believe that less is more, our team partners with brands to deliver a balanced message that educates consumers through co-branded content.

Our media presents a wealth of opportunity for marketers to engage our fans. Leverage their passion for hockey and become a Lightning integrated media partner. Engage fans through:

  • Gameday radio units & features
  • Pre roll videos
  • Digital banner ads
  • Social media integration
  • Gameday programs
  • Yearbooks
  • Website skinning
  • Mobile app push offers


Create a 360 degree drive to retail program using Lightning assets to increase sales or customer base. Promotions can range in scope and size depending on your specific objectives, flight schedules and marketing campaigns.  Drive business and turn our fans into your customers thru:

  • Game day presenting sponsor
    • Take brand association to the next level and sponsor a game night during the season.
  • Retail appearances
    • Motivate and drive fans to retail locations with a 360 degree marketing plan, including player and coach appearances
  • Sweepstakes
    • Utilize our fans passion for Lightning Hockey and provide tickets or a once in a lifetime opportunity to contest winners

Contact a Representative

Interested in talking to Tampa Bay Sports & Entertainment about a potential partnership? Click the following link to be directed to a inquiry form for more information...

Request More Info

Why Sponsorship Works

Take a look at partnership opportunities with the Tampa Bay Lightning, Amalie Arena and Tampa Bay Storm...

Download pdf

Additional Partnership Information

The Power of Partnership

See how the power of partnership with the Tampa Bay Lighting, Amalie Arena and the Tampa Bay Storm can impact your brand.

Watch Video

Concerts, Show and Events at Amalie Arena

Learn how Amalie Arena the epicenter for central Florida's entertainment with premier concerts, family shows and sporting events...

See Upcoming Events

Preferred Lighting Partners

Support the businesses that proudly support your Bolts! Preferred Partners offers a wide variety of products and services and are conveniently located throughout the Tampa Bay area...

View Partners